India is one of the world’s fastest growing economies and according to the world Economic survey, India is making a mark at the global level as more and more countries are recognizing India’s potential which is opening doors to International collaborations. At this point a sudden rise in Indo German trade partnership is remarkable.
Successful penetration of a foreign market is not just about the “right” product — knowledge about the guest country’s culture is also important. Nevertheless many companies don’t recognize the importance in their employees gaining cross cultural knowledge. This knowledge is, however, crucial in deciding whether a company will be successful, or fail, in a guest country, particularly when competition is growing.
Business and cultural experience in India and Germany over the span of so many years is of advantage in supporting collaborative Indo-German business activities that can offer broad range of services through this forum.